Discovering Elseville
Elseville, an online visual diary for escapist travellers, wanted to refresh their visual communication by introducing new content ideas to their audience.
The design of their own custom font inspired by a vintage bar lettering spotted in a greek island, was the perfect way of launching Elseville’s new visual identity and capturing attention.
Based on the founder's personal experiences, content for the About page was crafted as well as a set of icons adapting an organic approach that evokes the human aspect of the brand.
Blending text in Elseville’s travel photos for Instagram stories as well as designing postcards for the website’s subscribers, were some of the suggestions for the brand’s revived content strategy.
